In our increasingly competitive world, having a well-designed, thoughtful brand is essential. So when it comes to crafting yours, what should you keep in mind?

By following these 10 rules of personal branding, you can cultivate an authentic brand that’ll give you a leg up over the competition.

Personal Branding Rules to Live By

1. Visionary
   1. What’s your mission? Come up with a clear goal and focused message.
2. Sincere
   1. Do you at all times. Being yourself builds trust with your following.
3. Creative
   1. Stand out from the crowd. Play around with new content or test a strategy.
4. Storyteller
   1. We all love a good story. Be brave enough to share yours with the world.
5. Consistent
   1. Stay true to your personal brand online and offline. Your brand is your living signature and your legacy.
6. Adaptable
   1. Be willing to fail before you succeed. Failing gives you the grit to try again. You got this.
7. Analytical
   1. Follow your idols. Figure out what they did to get to where they are now.
8. Connected
   1. Build a community and let those people tell your story. Word of mouth is everything.
9. Reputable
   1. Become a thought leader and earn recognition for your contributions in your community.
10. Impactful
    1. Make your mark on the world. That’s it. That’s the rule. It’s time to get real.